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12-The Customer is the Focus

Everything revolves around the customer, because the customer is the focus of everything we do.

Any questions? Here’s the answer: Everything revolves around the customer, because the customer is the focus. That also means that the customer’s point of view is the central concern of every company, of every successful enterprise.

Still questions? Here’s the answer: Everything revolves around the customer, because the customer is the focus. Identifying customer needs is therefore a necessary prerequisite for delivering the optimal product, the optimal service to satisfy customer needs. Such focus upon the customer increases the probability that the customer will be satisfied with the product or service.

Question: What happens to companies producing unwanted products? Right. There is no need to say more. Or is there?