Without renewal, death is at hand. This also applies to companies. Innovation is the staple that keeps any venture alive. Which is why brainstorming serves to survive.
What is the solution?
That's often the first question asked, and it's a problem because the question is too specific. It narrows the space of possibilities. The more powerful first question aloud: What is the problem? Followed by a possible second: In what direction can we think to enable meaningful innovation.
"Visions before strategies or solutions", is the 5th principle of the Augmented Leadership Manifesto . It provides orientation for more innovativeness.
“First the vision for a project, then options for possible strategies for feasible solutions. Anyone who starts looking for a strategy or even immediately for a solution narrows the range of options,” says the explanation of the 5th principle .
In the highly complex digital age, a selection of strong options is essential to finding the optimal solution.
The more efficient the ideation process, the greater the probability of good options and very good solutions.
How this funnel of ideas is to be opened, how the largest possible and most meaningful participation in the process of finding ideas is to be achieved, with which filters the results then just bubble up - we have systematized this process as Kakushin Innovation©. Kakushin Innovation© believes that the first thing to do is identify the reason for the need for innovation. Ideally through a customer survey that is as precise and widespread as possible.
The results are processed in a big room meeting using special methods for condensation in such a way that top-class findings emerge, namely three, at most five, good reasons for an innovation.
These three to five good reasons can then be used for further brainstorming according to a special system in the Big Room.
As soon as these reasons are known, it is possible to search for ideas for a specifically justified innovation. In order to finally be evaluated by the competence leaders. Again after a system of specific filters.